When Reddy and Majety designed Swiggy, they were careful to define its purpose. The new enterprise would become a platform for food delivery dedicated to this niche in the industry, unlike Bundl. They set the initial focus on defining logistics, then locking in key resources. With their plan in place, they had a list of target markets, and in 2014, with technology in place they began offering services in the city of Bangalore.
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