Swedes enjoy unusual marketing.


The Swedish Tourist Association is always looking for innovative ways to sell Sweden to visitors from other nations. @Sweden and the Call a Swede phone line have been two of the most popular and fascinating. @Sweden was a Twitter effort in which a new person took over the account each week and tweeted about their nation, life, and job. Tweeters would also communicate with the public, answering questions about the country from their perspective. Over the course of seven years, more than 350 Swedish individuals had the opportunity to represent their nation to the rest of the world. The Call a Swede phone line was established to commemorate the 250th anniversary of the abolition of censorship. The plan was for there to be a single pho

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