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Did you Know? Jane Austen's Pride and Prejudice was originally titled as 'First Impressions'.
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First Impressions was the working title for Pride and Prejudice. Yes, the title was chosen as part of a branding strategy designed to increase sales, with publishers opting for a "if-you-liked-that-you'll-love-this" approach. By sticking to the noun-and-noun formula to ca$h in those book sales, Jane Austen's blockbuster sales of Sense and Sensibility encouraged this name change.