Did you Know? Jane Austen's Pride and Prejudice was originally titled as 'First Impressions'.
First Impressions was the working title for Pride and Prejudice. Yes, the title was chosen as part of a branding strategy designed to increase sales, with publishers opting for a "if-you-liked-that-you'll-love-this" approach. By sticking to the noun-and-noun formula to ca$h in those book sales, Jane Austen's blockbuster sales of Sense and Sensibility encouraged this name change.