One of the most effective marketing campaigns in history began with a blunder.
Procter & Gamble, an American corporation, was one of the most active participants in the aggressive soap advertising campaigns that characterized the twentieth century. It all began in 1879 when a worker accidentally mixed too much air into a batch of the "white soap" that P&G had begun manufacturing a year before in order to compete with the popular castle soaps of the time. Despite the error, the soap was shipped, which resulted in widespread demand. To help provide some distinguishing brand characteristics and avoid banality, the label was quickly changed from "white soap" to "ivory soap," and a staggering $11,000, a frankly colossal sum for the time, was com
Related Facts
Beagles enjoy making noise
Chickens have excellent color vision.
Pigeons can recognise their own images.
Different Constellations Become Visible Throughout The Year
Skin cancer is more common among redheads.
The Most Popular German Surname Is Müller
"Soapy" the gangster Smith got his moniker from his infamous soap scam.
Sachin Tendulkar also Assisted as a ball boy
Did you Know? There is a record of eating 29 cupcakes in just 30 seconds.
Long before settlers arrived, first Nations peoples were already eating lowbush blueberries.
New Medicines Incorporate Infusions and Backrub
Along with your anxiousness, Chamomile might be beneficial.
The Dutch national anthem is the oldest in the world
Did you Know? Birthday cakes aren't just for humans.
Sunflowers are used medicinally.
Have you heard the legends of La Ciguapa?
Dolores Umbridge Finally Went To Azkaban
Did you Know? Chile Is A World Class Wine Destination, And The Ninth Largest Producer Of Wine
Some trees emit chemicals that attract enemies of their enemies.
Cats Are Sacred.. did you know that?
Ruby red beets are a top supplier of nitrates
What exactly is Stonehenge?
Jaivana is the world's largest mobile cannon.
The world's oldest DAM is situated in Jordon.
The World's Smallest Country