Gender prejudice abounds in financial advice.
Anne Boden, CEO of the British bank Starling, commissioned a language analysis of 300 money-related publications a few years ago. She discovered that 90% of money articles geared at women advised women to spend less, while the majority of those aimed at males advised men to invest and develop wealth. 'Women are advised to reduce their coffee consumption in order to save money for a new pair of shoes,' Boden told the New York Times. 'Money is all about power suits, investing, and long-term ambitions with males.'